![]() If the site is on Open Cart, go to Extensions – Analytics and add the code there. ![]() To fix this error, copy again and add the Google Analytics tracking code on each page of the site or put a special plug-in in the admin panel of the site. At the same time, if your IP address is added to excluded, this analytics source will be displayed as direct. After the user gets to the page with and without the defective trigger, Google Analytics will only count visits to the second pages and the ones that come after. If the Google Analytics tracking code is broken or missing, there will be an unreasonable increase in direct traffic. To do this, go to Settings – Administrator – Filters – Add Filter, and then enter the IP address that you want to exclude from the analytics. You definitely do not need this data in GA, so you need to exclude your domain from statistics. This is how direct traffic should traditionally appear on the site.īut hey, not too fast! It is likely that you and/or your employees visit the site often. So, let’s figure out why your direct site traffic increases and how to manage it correctly. ![]() If a user is identified by GA for any item, the system will determine the source of the traffic, or the user will get direct traffic to Google Analytics. Tries to recognize the user by userID or clientID.Checks UTM tags that are added to the URL in order to transmit GA information about the source of traffic.Reads Google Adwords or DoubleClick tags.Google Analytics processes the traffic source according to this scenario : What is Google Analytics Direct Traffic?Īs you already understood, Google Analytics often takes direct traffic from sessions that cannot be attributed to anything other than direct search. However, you are not Amazon, and therefore you probably encountered a problem when Google counts any other traffic that could not be identified as direct traffic. Perhaps most users know your site well and visit directly. You went to your website and saw high direct traffic to Google analytics. Therefore, the definition of direct search is the same as direct traffic. You’ll be very surprised to find out what direct traffic is for Google Analytics.ĭirect traffic does not differ from the direct search. Complete Guide to Direct Traffic in Google Analytics What Is Direct Traffic and How Does It Differ from Direct Search?ĭirect traffic is defined as visitors who entered your site address in the browser search window or entered the saved tab.
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